Alibre Challenges CAD Industry to Beat AU$149 Price Offer
August 17, 2009, 3:07 pm
Today Alibre proudly announced the boldest marketing initiative in the history of 3D CAD - making professional grade 3D CAD software, including parts, assemblies, and drafting, available to anyone for under AU$150. Alibre is challenging the entire CAD industry to meet or beat this very aggressive AU$149 single seat price offer. This is a limited time offer on Alibre Design Standard, which normally retails for US$999. Alibre believes that Alibre Design Standard is the core technology platform, and it provides a complete parametric toolset for unlimited 3D part and assembly design and 2D drafting. Capable of creating complex mechanical designs with thousands of components, full assembly motion, automatic 2D drawing updates, and many other benefits. Alibre claims that the technology is virtually identically to that offered by Autodesk Inventor, Dassault SolidWorks, Siemens Solidedge, and PTC’s Pro/Engineer. And those products normally cost US$5,000 and more per seat. This is a very interesting time in the CAD software market, with most customers canceling or delaying new seat purchases because of the economy. These high-price CAD companies have reported 40% or higher declines in new seat sales and have become increasingly dependent on maintenance and services revenue from their existing customers. For example, PTC recently reported that over 80% of the revenue in their most recent quarters is coming from existing customers. In addition, the manufacturing industry has been hit very hard by lay offs, plant closings, and business failures. Hundreds of thousands of manufacturing related employees have lost their jobs. In response, both Autodesk and SolidWorks have announced “Stimulus” offers that provide free, but very limited license, educational versions of their design software to unemployed engineers. These licenses do not allow any commercial use and come with other time limit and usage restrictions. Alibre also said "we perceive to be the beginnings of a turn in the market, we have decided to launch a massive “market share grab” directly targeting the largest CAD software companies in their weakest spot, new seat sales of multi-thousand dollar design tools." High-end design tools have been ridiculously expensive for some time, but in this environment companies and individuals have become much more frugal. Hence Alibre says it has come up with the AU$149 offer. Alibre also said "this is the full-blown deal that will open up the market in a way that has never been attempted before. Tens of thousands of people are in the same boat right now; they need CAD software but can’t afford multi-thousand dollar software. Many companies have canceled or suspended purchases of new CAD seats to preserve their bottom lines. Manufacturing companies have been hit especially hard and thousands of talented engineers are out of work. Whatever the case, long story short is that people are not buying new seats of US$5,000 plus CAD software. Not SolidWorks, not Inventor, not Pro/E or anyone else. Getting a full 3D CAD license for US$99 completely changes the game for these people and completely changes the game for CAD vendors. The best part is people that take advantage of this offer can use this product to make money. And we want them to. That's the point". For More Information about these Alibre offers and prices in Australia please visit www.alibre.com.au for contact details. Or Call Us on 03 95619022
